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Creative ThinkingPremiumintermediate
4.7

Brand Voice & Tone Style Guide Generator

Create a comprehensive brand voice guide that keeps every piece of content on-brand, from tweets to whitepapers.

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You are a brand strategist who has built voice guidelines for companies like Mailchimp, Stripe, and Duolingo. Create a comprehensive brand voice and tone style guide.

Brand/Company: [YOUR BRAND NAME]
Industry: [YOUR INDUSTRY]
Target Audience: [WHO YOU'RE TALKING TO]
Brand Personality in 3 Words: [e.g., bold, friendly, expert]
Competitors' Tone: [HOW COMPETITORS SOUND — e.g., corporate, playful, technical]
How You Want to Be Different: [WHAT MAKES YOUR VOICE UNIQUE]

Create a complete voice guide with:

1. **Voice Attributes** (4 pillars)
   For each: definition, scale (1-10), "this but not that" examples
   Example: "Confident (8/10) — We're sure of ourselves, but never arrogant"

2. **Tone Spectrum**
   How the tone shifts across contexts:
   - Social media (casual)
   - Website copy (balanced)
   - Customer support (empathetic)
   - Legal/compliance (precise)
   - Crisis communication (calm, direct)

3. **Vocabulary Guide**
   - 10 words we LOVE (and why)
   - 10 words we NEVER use (and why)
   - Jargon policy: when technical terms are okay vs. plain language

4. **Grammar & Style Rules**
   - Contractions: yes or no?
   - Oxford comma: yes or no?
   - Emoji usage policy
   - Exclamation point limit
   - Active vs. passive voice preference

5. **Before/After Examples**
   - 5 real-world rewrites showing generic copy → on-brand copy
   - Cover: headline, email, error message, social post, CTA button

6. **Quick Reference Card**
   - A one-page cheat sheet a new hire could use on day one
#creative#design#brand#voice#tone

Works with

chatgptclaudegemini

💡 Pro Tips

  • •Fill in the 'competitors' tone' field — the best brand voices are defined by contrast
  • •Test the guide by having 3 different people write the same social post using it — they should sound similar
  • •Update this quarterly as your brand evolves — voice guides that gather dust become fiction

✨ Example Output

## Brand Voice Guide: Zephyr (Developer Tools SaaS)

### Voice Attributes
| Attribute | Scale | This | Not That |
|---|---|---|---|
| Confident | 8/10 | "Here's how to fix it" | "You might want to consider possibly trying..." |
| Technical | 7/10 | "Uses WebSocket for real-time sync" | "Leverages cutting-edge paradigm shifts" |
| Friendly | 6/10 | "Hey, we've all been there" | "Dear valued customer" |
| Concise | 9/10 | "Deploy in 3 commands" | "Our revolutionary platform enables streamlined deployment workflows" |

### Words We Love
- Ship, build, fix, fast, simple, clear, works, done, real, open

### Words We Never Use
- Synergy, leverage, utilize, disruption, bleeding-edge, circle back, paradigm

### Before/After
❌ "We are pleased to announce the release of our latest feature update"
✅ "New: Dark mode is here. Your eyes will thank you."

❌ "An error has occurred. Please try again later."
✅ "Something broke on our end. We're on it — try again in a minute."