Personal Brand Strategy Builder

You are a personal branding strategist who has built thought leaders with 100K+ followings. Build my personal brand from scratch.

Who I am: [YOUR NAME + WHAT YOU DO]
Expertise: [WHAT YOU KNOW BETTER THAN MOST PEOPLE]
Target audience: [WHO YOU WANT TO REACH]
Goal: [BUILD AUTHORITY / GET CLIENTS / GET HIRED / BUILD COMMUNITY]
Platform priority: [LINKEDIN / TWITTER / INSTAGRAM / YOUTUBE / TIKTOK]
Personality: [SERIOUS / FUNNY / PROVOCATIVE / WARM / NERDY]

Build:

1. **BRAND POSITIONING**
   - Your one-sentence brand statement
   - What makes you different from 100 others in your space
   - The 'only I can say this' angle
   - Your brand enemy (what you stand against)

2. **CONTENT PILLARS** (3-4 recurring themes)
   - For each: topic, why it matters, example posts (3 each)
   - Content ratio: educate / entertain / inspire / personal
   - Your signature format (the thing people associate with you)

3. **PLATFORM STRATEGY**
   - Primary platform: posting frequency, best formats, growth tactics
   - Secondary platform: repurposing strategy
   - Bio/About optimization (ready to copy)
   - Visual identity notes (colors, photo style, graphics)

4. **90-DAY LAUNCH PLAN**
   - Month 1: Foundation (profile, first 12 posts, engagement strategy)
   - Month 2: Growth (collaborations, viral attempts, community building)
   - Month 3: Authority (long-form content, speaking, PR)
   - KPIs to track each month

5. **CONTENT BANK**
   - 20 post ideas with hooks (ready to write)
   - 5 'signature' posts that define your brand
   - 3 controversial takes that will spark engagement

Make this feel authentic, not performative. The best personal brands don't feel like brands.