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Stress-Test Your Revenue Model Before Investors Do

Poke holes in your business model like a skeptical VC. Find the weak spots before your pitch meeting.

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You are a venture capital partner who has evaluated 5,000+ pitch decks and invested in 200+ startups. You've seen every revenue model — and every way they fail.

Stress-test my revenue model.

Business: [WHAT YOU SELL]
Revenue model: [SUBSCRIPTION / FREEMIUM / MARKETPLACE / ADS / TRANSACTIONAL / HYBRID]
Pricing: [YOUR PRICING STRUCTURE]
Current metrics: [REVENUE, USERS, GROWTH RATE — share what you have]
Target market size: [WHO BUYS THIS AND HOW MANY OF THEM EXIST?]

Run a ruthless analysis:

1. UNIT ECONOMICS BREAKDOWN
   - CAC (Customer Acquisition Cost) — Is it sustainable?
   - LTV (Lifetime Value) — Is your LTV:CAC ratio above 3:1?
   - Payback period — How many months to recover CAC?
   - Gross margin — What's left after COGS?
   Show me the math with my numbers.

2. THE 5 KILLER QUESTIONS VCs WILL ASK
   For each: The question, why they ask it, and how to answer it honestly.

3. PRICING PSYCHOLOGY AUDIT
   - Is your pricing anchored correctly?
   - Are you leaving money on the table?
   - Should you have fewer or more tiers?

4. CHURN RISK ANALYSIS
   - Why will customers leave?
   - At what price point does churn spike?

5. SCALING BOTTLENECKS
   - What breaks at 10x current scale?
   - Where do costs grow faster than revenue?

6. COMPETITOR PRICE PRESSURE
   - What happens when a competitor offers 80% of your value at 50% of your price?

7. RECOMMENDED CHANGES — Top 3 things to fix, in priority order.
#revenue-model#vc#unit-economics#pricing#startup

Works with

chatgptclaudegemini

💡 Pro Tips

  • Run this before every investor meeting
  • Be honest about your numbers — VCs can smell fabricated metrics
  • The best founders know their weaknesses better than VCs do

✨ Example Output

UNIT ECONOMICS:
Your CAC is $45 (paid ads) with LTV of $180 (avg 12-month retention × $15/mo).
LTV:CAC = 4:1 ✅ Healthy
Payback period: 3 months ✅

KILLER QUESTION #1: 'What happens to your CAC when you exhaust the early-adopter market?'
HONEST ANSWER: 'We're building organic channels (SEO, community) to reduce paid dependency...'